SEMA Show 2026 opens in Las Vegas with 2,000+ brands and Kickoff Breakfast awards
The 2026 SEMA Show opens today at the Las Vegas Convention Center, running through Friday with more than 2,000 brands across over a million net square feet of exhibit space. Ford, Honda Racing Corporation, Nissan, Stellantis and Toyota are among the exhibiting automakers, and Mitsubishi returns for the first time since 2012 with the world debut of the 2028 Outlander Diamond Trail Edition. This morning's Kickoff Breakfast pairs a Jay Leno fireside chat with Harley-Davidson CEO Artie Starrs and the presentation of the SEMA Best New Product Awards across 15 categories. SEMA's new Future Trends report says tariff pressure has nearly 30% of surveyed manufacturers shifting toward domestic suppliers.
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