Toyota Revives Scion With the KEI-01, a Tiny Kei Truck to Be Built in Indiana
Toyota is reviving the Scion name as Scion by Toyota, an experimental 'freedom lab' brand, and its first product is the KEI-01, an ultra-compact kei-style utility truck. The right-hand-drive KEI-01 runs a 660cc three-cylinder engine with a continuously variable transmission and standard selectable four-wheel drive, and it is engineered to federal low-speed vehicle standards, which cap its top speed at 25 mph. Assembly begins at Toyota's Indiana plant in the second half of 2027, supported by a $34 million investment and roughly 50 new jobs. Sales start as a fleet-focused pilot through a small group of Scion by Toyota dealers drawn from the existing Toyota network, aimed at farms, ranches, campuses, municipalities and small businesses, with Toyota open to limited retail sales later if demand and operating experience support it.
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