Holley Performance Brands highlights SXTH Element acquisition and Amotiv collaboration at SEMA 2026
Holley Performance Brands is using SEMA 2026 to underline a busy month, including its first-ever in-booth press conference at Central Hall booth #22463. The showing follows Holley's October 29 acquisition of SXTH Element and its October 26 announcement of a strategic collaboration with Australia's Amotiv Limited. SXTH Element joins Holley's Modern Truck & Off-Road vertical; the Spartanburg, South Carolina brand makes intakes, intercoolers, charge pipes, turbo inlets and catch cans for the Tacoma, 4Runner, Tundra, Sequoia and Land Cruiser. The first planned Amotiv initiative is Flowmaster Engineered by Ryco Performance Oil Filters, Flowmaster's entry into filtration. The Edge CTS4 lineup, spanning Insight, Insight+, Evolution and Juice with Attitude, also makes its SEMA debut.
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