Tesla to Discontinue Cybertruck as EV Pickup Market Cools
Tesla will discontinue the Cybertruck next year, making its angular stainless steel pickup the latest casualty in a shrinking electric truck market. Chief executive Elon Musk said in a social media post that the company would first ramp up production at its Austin, Texas factory to work through an order backlog, then dismantle the assembly line around June or July. The freed capacity would go toward building more Cybercab robotaxis, which Tesla has yet to sell commercially. Cybertruck sales fell 28 percent this year through September to about 11,600 trucks, according to research firm Motor Intelligence, far below the 250,000 a year Musk once predicted. Ford has already dropped the F-150 Lightning on similar battery cost economics, and rivals are pivoting to smaller or extended range trucks.
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