2026 SEMA SHOW EXPANDS ADAS SHOWCASE WITH VEHICLE ENGINEERS AND HANDS-ON DEMONSTRATIONS
Interactive workshop will examine how vehicle changes, repairs and calibration requirements can affect advanced driver assistance systems.
DIAMOND BAR, CALIF. (OCT. 15, 2026) — The 2026 SEMA Show, coming to Las Vegas Nov. 3-6, 2026, will expand its ADAS Showcase to give automotive professionals direct access to vehicle engineers, technical specialists, late-model vehicles and calibration equipment as they examine real-world questions involving advanced driver assistance systems (ADAS). The rise of ADAS is among the most impactful developments for the automotive aftermarket, and SEMA has led the industry's response through its substantial investment in its SEMA Garage program, impactful federal advocacy, and now, highly visible presence among SEMA Show programming. Developed with the Society of Collision Repair Specialists and its ADAS Council, the interactive experience will take place Nov. 3-6 in Upper South Hall, booth #31200, adjacent to the Collision Repair & Refinish section. Representatives from Ford, General Motors and Rivian are scheduled to participate alongside collision repair and calibration specialists. Using two calibration bays, participating experts will demonstrate how cameras, radar, vehicle geometry, sensor positioning, mounting locations, replacement components and vehicle modifications can influence ADAS operation and calibration requirements. 'Advanced vehicle technologies are creating questions across the automotive aftermarket, and businesses need access to credible technical information they can apply to their work today,' said Tom Gattuso, SEMA vice president of events. Technology and equipment providers supporting the hands-on learning environment include AirPro Diagnostics, ALLDATA, Autel, Car ADAS Solutions, Hunter Engineering, John Bean, OEC, Opus IVS, Repairify and Revv.
About SEMA
About SEMA and the SEMA Show: The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars, trucks, side-by-sides, and two-wheel vehicles. Additional details are available at www.semashow.com or www.sema.org, 909/396-0289.
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