Avery Dennison® Unveils PrismaPro: Breaking the Compromise Between Custom Color and Ultimate Protection
MENTOR, OHIO — Avery Dennison (NYSE:AVY) Graphics Solutions today announced the official launch of PrismaPro™ Color Paint Protection Film. Engineered to deliver a dual-performance advantage, this innovative new film combines the transformative power of custom color with the robust 8.5 mil protection of a premium PPF, all in a highly efficient dry apply application.
PrismaPro redefines the automotive restyling category by delivering a flawless, paint-like finish alongside genuine rock chip defense. Powered by the new IntelliTack™ adhesive system, PrismaPro allows professional wrap installers to deliver premium vehicle protection and striking aesthetics without the dry time and installation complexities associated with traditional wet-apply films.
"As a materials science company, innovation is at the heart of everything we do," said Brittany Folino, Senior Product Manager for Avery Dennison Graphics Solutions. "PrismaPro is the culmination of extensive engineering designed to solve a real challenge in the automotive aftermarket. By fusing advanced thermoplastic polyurethane technology with our IntelliTack adhesive, we have created a product that delivers uncompromising protection and vibrant color, while streamlining the installation process for our global network of installers."
Core PrismaPro Advantages:
- IntelliTack™ Adhesive Technology: An advanced, pressure activated adhesive system engineered specifically for dry application, providing precise alignment and control.
- 8.5 Mil TPU Defense: A powerful thermoplastic polyurethane construction that provides rigorous resistance against rock chips, road debris, and everyday wear.
- Self Healing Finish: The advanced top coat self heals light scratches with ambient heat to maintain a flawless, high-gloss aesthetic.
- Long Term Durability: Peace of mind backed by a comprehensive up to 10 year vertical warranty.
- Seamless Application: The 60 inch by 75 foot roll size is optimized for seamless, full vehicle wraps.
Dry Apply Training:
To support the launch and ensure optimal application, Avery Dennison is conducting hands-on training classes starting in July, featuring stops in St. Louis, MO, Corona, CA, and the greater Atlanta area. The curriculum equips installers with the specific techniques and temperature controls required for dry-apply TPU. Every attendee will leave the class with a free roll of PrismaPro. Registration is currently open at graphics.averydennison.com/training.
Curated Launch Colors:
PrismaPro offers a stunning collection of 10 vibrant, high impact colors, each designed to elevate your vehicle's aesthetic while delivering premium protection. With a robust expansion plan already underway, additional colors and finishes are slated to launch later this year.
- Gloss Obsidian Black
- Gloss White
- Gloss Rock Grey
- Gloss Dark Blue
- Gloss Olive Green
- Gloss Metallic Garnet Red
- Gloss Metallic Purple
- Gloss Metallic Silver
- Gloss Metallic Gold
- Gloss Metallic Midnight Sand
For more technical specifications and to view the new PrismaPro color lineup, visit graphics.averydennison.com/prismapro.
About Avery Dennison
About Avery Dennison
#MakingPossible
Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste and mitigate loss, advance sustainability, circularity and transparency and better connect brands and consumers. We design and develop labeling and functional materials, radio-frequency identification (RFID) inlays and tags, software applications that connect the physical and digital and offerings that enhance branded packaging and carry or display information that improves the customer experience. Serving industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2025 were $8.9 billion. Learn more at www.averydennison.com.
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