JBL Turns Up the Volume at SEMA Show 2026
Custom Vehicles, New Portable Audio Mounting Solutions and Expanded Powered Speaker Lines Bring JBL Sound to Life
STAMFORD, CONN. — JBL today announced it will bring its aftermarket, marine and powersports audio lineup to life at SEMA Show 2026, Nov. 3-6 at the Las Vegas Convention Center, in Booth 10451. Three custom vehicles, the RALLYBAR Gen 2 soundbars and new additions to the company's industry-leading powered speakers lines will give attendees plenty to see and hear at the show.
“Builders and installers in this space need audio that sounds great and holds up, whether it's on the water, on the trail or in a show car,” said Shawn Spedding, Director of Sales, Mobile Audio Aftermarket, JBL. “JBL has spent more than 80 years engineering sound for stages, studios and cinemas, bringing that same expertise to every environment our customers drive, ride, and cruise in. At SEMA, attendees can get hands-on with RALLYBAR Gen 2, take an early look at the latest additions to our powered speaker lines and hear the difference for themselves.”
Custom Vehicles Showcase JBL Sound
A plethora of distinctive builds will highlight JBL sound across classic car, golf cart and powersports applications. A custom 1970s Chevelle built by Stitched by Slick for DeVonta Smith anchors the display. Squatch 1706, the mean green high-performance golf cart built by ACE Performance is outfitted with multiple JBL RALLYBAR XL soundbars, the Vanderhall Brawley, an electric 4x4 UTV showcasing JBL audio in a fully enclosed side-by-side, and a custom built “machine” on tracks.
RALLYBAR Gen 2 Takes Sound Beyond the Road
Following its debut at the Miami International Boat Show in February, RALLYBAR Gen 2 brings powerful sound and flexible installation options to its first SEMA Show appearance. The three-model family includes the 21-inch RALLYBAR S2 and RALLYBAR 2, each with a 150-watt RMS Class D amplifier, and the 35-inch RALLYBAR XL2 with a 300-watt RMS amplifier. Designed for UTVs, golf carts, boats and other recreational vehicles, the soundbars carry an IP67 rating for protection against dust and powerful water jets, and patent-pending mounting kits offer multiple top and rear positions to suit different roll cages, frames and towers. Two RALLYBAR Gen 2 soundbars can be paired for stereo or linked with other Auracast™-enabled JBL speakers to extend audio across a group of vehicles. The RALLYBAR 2 and RALLYBAR XL2 add dynamic LED lighting that responds to music, and all three models support Bluetooth 5.4, USB and RCA sources while weighing less than the first-generation line.
BASSPro Packs Powerful Bass Into Compact Spaces
JBL will introduce new additions to its BassPro line of powered subwoofers during the show. The BassPro line pairs built-in amplification with compact enclosures designed to add low-frequency output to factory and aftermarket car audio systems where installation space is limited.
Flip 7 Magnet Gives Portable Sound a Place to Ride
The booth will also feature the Flip 7 Magnet, a magnetic mounting accessory that holds the award-winning JBL Flip 7 portable speaker securely on golf cart frames, metal rails and other ferrous surfaces. An included receiver plate expands mounting options to fiberglass, aluminum, wood, plastic and other nonmagnetic materials. The IP68-rated Flip 7 delivers up to 14 hours of playtime, with up to two additional hours available through Playtime Boost, and can connect with other Auracast-enabled JBL speakers. The Flip 7 Magnet will be available as a bundle with the Flip 7 and as a standalone accessory.
For more information on JBL at SEMA Show 2026, or JBL's full lineup of audio products, please visit www.jbl.com.
About JBL
For over 80 years, JBL has shaped life's most memorable moments at the intersection of music, lifestyle, gaming and sports. JBL elevates listening experiences with superior audio quality and product designs that encourage individuality and self-expression. With unmatched professional credentials and industry-leading innovation, JBL is a trailblazer in the audio industry because of passionate and talented engineers and designers around the globe. JBL Pro Sound is the foremost technology pushing culture forward through major pop culture events and partnerships with the world's top talent across music, sports and esports.
HARMAN is a global leader in Lifestyle Audio and Automotive technology. We create intelligent experiences that enrich people's lives on the road, in their homes, on the stage, and everywhere in between. Our iconic audio brands, including JBL®, Harman Kardon®, AKG®, Bowers & Wilkins®, Denon®, and Marantz®, bring premium sound to consumers and audio/visual professionals worldwide. More than 50 million vehicles globally rely on HARMAN's technologies to deliver safer, smarter, and more intuitive in-cabin experiences. HARMAN is a wholly owned subsidiary of Samsung Electronics Co., Ltd. and has approximately 30,000 employees around the world.
Media contact
Nicole Sanabria, Public Relations, Consumer Audio, North America, HARMAN, 909-641-2601; Peter Schuyler, InGear, 917-496-8970This release was issued by JBL and is republished here with a link to the original. Brand representatives can request an edit or removal.
