Los Angeles Auto Show Brings the Newest Vehicles, Biggest Brands and More Ways to Find Your Drive in Southern California

LOS ANGELES, OCT. 15, 2026 (PRNEWSWIRE) — Nearly two dozen automotive brands span gas, hybrid, PHEV and electric vehicles as the latest generation of available and forthcoming U.S.-market cars, trucks and SUVs take center stage on November 20–29

LOS ANGELES , Oct. 15, 2026 /PRNewswire/ -- The Los Angeles Auto Show®, presented by Chevron with Techron®, returns on Nov. 20–29, 2026 with nearly two dozen automotive brands and one of the broadest opportunities of the year for consumers to experience the rapidly changing new-vehicle market in one place.

From affordable new vehicles across powertrains and surging consumer interest in hybrids to a resurgence in gas-powered options and an ever-evolving electric landscape, this year's show brings together the choices shaping what Americans are buying now and what is arriving next. Consumers can sit, touch and compare vehicles from competing manufacturers side-by-side, speak directly with brand representatives without sales pressure and get behind the wheel through multiple test-drive and ride experiences, all included with admission.

The 2026 automotive lineup features vehicle showcases representing Acura, Alfa Romeo, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Fiat, Ford, Genesis, GMC, Honda, Hyundai, Jeep, Kia, Lucid, Nissan, Porsche DTLA, Ram, Rivian, Subaru, Tesla, Toyota and Volkswagen.

"There has rarely been a more interesting time to shop for a new vehicle," said Terri Toennies, President of Los Angeles Auto Show. "Consumers are weighing powertrain, technology, capability and price more than ever before. The LA Auto Show offers what online research and single dealerships can't: the chance to compare brands side-by-side and find the right fit."

The 2026 show arrives during one of the most active periods for new vehicle introductions in recent years. Growing hybrid demand is accelerating the expansion of electrified options across nearly every vehicle category, while automakers simultaneously advance gasoline, plug-in hybrid and fully electric vehicles simultaneously. Participating automakers have announced significant new products for the U.S. market, with most expected to roll into this year's event.

Together, these vehicles illustrate an automotive market no longer moving in a single direction. The rapid rise of hybrids is creating a new middle ground for millions of consumers, while gasoline, plug-in hybrid and battery-electric vehicles continue to evolve alongside them, giving shoppers more ways to balance performance, efficiency, capability, range, price and lifestyle.

Outdoor street drives will once again give attendees the opportunity to take participating vehicles onto the streets of downtown Los Angeles. Meanwhile, the LADWP Test Track outside the Los Angeles Convention Center's South Hall will focus on electric and hybrid vehicles from multiple manufacturers, allowing consumers the opportunity to experience competing electrified powertrains back-to-back.

Inside and around the Convention Center, capability-focused ride experiences include Ford Bronco Built Wild and the Camp Jeep Adventure Course, while Nissan will offer an indoor ride experience in South Hall.

Participating test drive and ride brands currently include Alfa Romeo, Chevrolet, Chrysler, Dodge, Fiat, Ford, Jeep, Kia, Lucid, Nissan, Ram, Rivian, Subaru, Tesla, Toyota and Volkswagen. Specific test drive vehicles will be announced closer to the show.

Every drive and ride is included with admission, giving consumers the chance to go from viewing a vehicle to experiencing how it performs on the road or over a purpose-built course.

For consumers actively shopping for their next vehicle, the scale of the Los Angeles Auto Show creates a comparison-shopping environment difficult to replicate anywhere else. The surge in hybrid demand only expanded those choices, making side-by-side powertrain comparisons increasingly valuable.

Guests can move directly from a truck to a three-row family SUV, compare gas, hybrid, plug-in hybrid and electric vehicles, explore models across vastly different price points, experience new technology and talk with product specialists representing competing brands, all without the pressure of a traditional sales environment.

For enthusiasts and families, the experience extends beyond shopping, featuring custom and classic vehicles, cutting-edge technology, Southern California car culture, interactive experiences, kid-friendly activities and nearly one million square feet to explore.

The 2026 Los Angeles Auto Show runs Nov. 20–29 at the Los Angeles Convention Center. AutoMobility LA®, the show's global media and industry day, takes place November 19. Public day tickets for the 10-day consumer show are on sale at LAAutoShow.com

Automotive brands, vehicles and experiences are subject to change.

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