Valvoline Launches Restore & Protect in Europe, Redefining What Motor Oil Can Do

The brand that invented motor oil is now reinventing it. Valvoline Global Operations, The Original Motor Oil and worldwide leader in automotive and industrial solutions, today announced the European launch of its category-defining lubricant, Restore & Protect.

As the only motor oil proven to remove up to 99% of engine-killing deposits and 78% of sludge, Restore & Protect outperforms standard lubricants by addressing deposits already inside the engine while protecting against future buildup.

As Europeans are keeping their vehicles on the road longer than ever, maintaining vehicle performance is a key cost-saving measure. Over time, everyday driving can lead to the buildup of deposits and sludge inside an engine, impacting efficiency, responsiveness and long-term reliability. While all motor oils are designed to reduce friction and wear, Restore & Protect offers active engine renewal. With continuous use, Restore & Protect can help renew engines to running like new, made possible by proprietary Valvoline innovations, including: Active-Clean Technology: targets, dissolves, and removes existing engine deposits over time; Liqui-Shield Technology: helps prevent new deposits from forming, maintaining engine cleanliness.

After successful debuts in other global markets, Valvoline has adapted Restore & Protect specifically for the needs and requirements of both gasoline and diesel engines. The European formulation has been validated through rigorous testing and meets key ACEA and API performance standards and is suitable for use across a wide range of vehicles and multiple OEM applications dependent on viscosity grade.

"By choosing Restore & Protect as part of routine care, drivers can help keep engines performing at their best today, while supporting long-term performance for many more journeys to come," said Samuel Raudales, Valvoline Global Senior Vice President and General Manager, Europe, Middle East and Africa. "We developed Restore & Protect to give drivers confidence that their engines are not only protected, but actively cared for throughout their ownership journey - helping to turn back time on their engine by removing sludge and deposits that can build up over miles. For 160 years, Valvoline has defined the boundaries of what is possible and Restore & Protect proves again our commitment to never stop innovating."

Restore & Protect also empowers mechanics to deliver a more valuable service experience. Rather than simply replacing motor oil, service professionals can offer a proactive engine restoration solution that helps address existing deposits, protect against future buildup and give customers a compelling reason to invest in long-term vehicle performance — helping build trust, loyalty and confidence in every service interaction.

Beyond the launch of Restore & Protect, Valvoline Global will bring its commitment to performance, innovation and the people behind every journey to life during the 2026 British Grand Prix weekend as the Official Lubricant Partner of the Aston Martin Formula One Team. Celebrating the launch of Restore and Protect in Europe, Valvoline will create an invitation-only immersive garage-inspired experience that brings together motorsport, car culture and the global fan community.

Valvoline Restore & Protect is now available for purchase through Valvoline's network of distributor and service partners across Europe. More information about Restore & Protect including authorized selling locations can be found at ValvolineGlobal.com.