Holley Performance Brands Brings Major Announcements, New Products and Automotive Icons to the 2026 SEMA Show
Holley to host first-ever in-booth press conference, showcase builds across four consumer verticals and welcome motorsports stars and automotive personalities throughout SEMA week
LAS VEGAS, NEV. — Holley Performance Brands, home to more than 60 iconic automotive aftermarket brands, is preparing for an action-packed 2026 SEMA Show, November 3-6, at the Las Vegas Convention Center. From new product innovations and major company announcements to custom vehicle builds and appearances by some of the biggest names in motorsports and automotive entertainment, Holley's booth will be a must-visit destination throughout the week.
WHAT: HOLLEY PERFORMANCE BRANDS AT THE 2026 SEMA SHOW
Press Conference - Tuesday, November 3 | 12:00 p.m. PST
Holley Performance Brands company and division leaders will present key company announcements, new products, and partnerships, and highlight the innovations shaping the future of the automotive aftermarket.
Featured speakers include:
Matthew Stevenson, Chief Executive Officer, Holley Performance Brands
Nick Hite, Senior Vice President, American Performance
Aaron Stewart, Senior Vice President, Modern Truck & Off-Road and European Performance
Dan Waters, Senior Sales Director, Safety & Racing
Cristian Fernandez, Senior Director, European Performance
Featured Vehicles & Showcase Builds
Holley will showcase four unique builds and displays representing its key consumer verticals, demonstrating the breadth of its aftermarket performance portfolio.
American Performance - 1993 Chevrolet S10: Built by automotive content creator Justin Nunley, this custom S10 showcases a wide range of Holley performance products, including Holley EFI Terminator X engine management, AEM electronics, Flowmaster exhaust, Baer brakes and NOS nitrous technology.
Modern Truck & Off-Road - 2025 Ford F-150: Customized by Waldoch, this regular-cab F-150 will spotlight the newly launched Edge Insight CTS4, the next generation of Edge's in-cab vehicle monitoring technology. The build also features Flowmaster exhaust, Baer brakes, NOS nitrous and AMP'd throttle enhancement technology, demonstrating Holley's comprehensive approach to modern truck performance.
Euro & Import - 2026 BMW M3 Competition: Built in collaboration with Dinan, Turner Motorsport, Project Torque, Kies and OkeyDoke, this Alpine White BMW showcases Dinan's latest performance offerings alongside a preview of upcoming innovations.
Safety & Racing - Drag Racing Cockpit Display: Built by M&M Race Cars, this immersive display showcases a complete driver safety system, featuring Simpson racing seats, fire suits and protective equipment alongside D3 harness and parachute systems.
WHERE: HOLLEY PERFORMANCE BRANDS BOOTH
Booth #22463, Central Hall
Las Vegas Convention Center, Las Vegas, Nevada
Company leadership will be available for media interviews following the presentation.
CELEBRITY & CREATOR MEET-AND-GREET SCHEDULE
Tuesday, November 3
11:00 a.m. - TSR Nitro: Tony Stewart, Leah Pruett and Matt Hagan
2:00 p.m. - Papadakis Racing: Steph Papadakis and Fredric Aasbo
Wednesday, November 4
11:00 a.m. - Bill Goldberg: Professional wrestling icon and automotive enthusiast
2:00 p.m. - Stacey David: Automotive television personality and host of GearZ
Thursday, November 5
11:00 a.m. - Juca Viapri: Automotive content and lifestyle creator
2:00 p.m. - FreddyLSX: Automotive content creator
Friday, November 6
11:00 a.m. - Eric, Oakland Auto Detail: Automotive detailing content creator
2:00 p.m. - Justin Nunley: Automotive content creator and social media personality
All appearances take place at Holley Performance Brands Booth #22463. Schedule subject to change.
ADDITIONAL SHOW HIGHLIGHTS
New Product Innovations: Explore the latest performance products and technologies from across Holley's extensive brand portfolio, including innovations for American muscle, modern performance vehicles, trucks, off-road applications and European vehicles.
Custom Vehicle Builds: Get an up-close look at standout builds showcasing the latest products and technologies from Holley's brands, bringing together performance, innovation and automotive craftsmanship.
Industry Leadership & Media Interviews: Connect with Holley executives and brand representatives to discuss emerging aftermarket trends, new product development, company strategy and the future of automotive performance.
About Holley Performance Brands
Holley Performance Brands (NYSE: HLLY) is home to a portfolio of iconic brands that serve enthusiasts across the high-performance aftermarket. The company designs, engineers, manufactures and markets category-leading products and solutions for automotive enthusiasts through a focused portfolio spanning four consumer vertical groupings: American Performance, Modern Truck & Off-Road, Euro & Import, and Safety & Racing. For more than a century, Holley has built its reputation through innovation, technical expertise and a deep understanding of enthusiast culture. For more information, visit holley.com.
Media contact
Kahn Media for Holley Performance BrandsThis release was issued by Holley Performance Brands and is republished here with a link to the original. Brand representatives can request an edit or removal.
