Jeep® Brand Named the Official 4x4 of Moab, Reinforcing the Brand's Commitment to the Communities That Helped Shape Its Off-Road Legacy

The Jeep brand today announced that it has been named the Official 4x4 of Moab by the City, marking a new chapter in the decades-long relationship between an iconic and legendary 4x4 sport utility brand and one of the world's most celebrated off-road destinations. The partnership, approved by the Moab City Council, establishes a two-year collaboration between Jeep and the City of Moab focused on community investment, trail stewardship, local events, and responsible recreation. 'Moab is more than a destination. It's an integral part of the Jeep brand story,' said Branden Coté, Jeep CEO. 'The trails, landscapes and community have helped define off-road adventure for generations of Jeep owners.' For decades, Jeep 4x4 vehicles have been tested and celebrated on Moab's iconic trails. Annually, the Red Rock 4-Wheelers club hosts Easter Jeep Safari in Moab, Utah. As part of the 2027 Easter Jeep Safari, the Jeep brand, in collaboration with the Red Rock 4-Wheelers, the Bureau of Land Management Moab Field Office and Tread Lightly!, will focus its official stewardship project on the Chicken Corners trail corridor. 'This sponsorship agreement is about turning a longstanding relationship between Moab and Jeep into tangible benefits for our community,' said Michael Black, Moab City Manager. As part of the partnership, which officially kicks off this month, Jeep will support local priorities through annual funding, event sponsorships, and trail care efforts, and support community events such as the Red Rock Arts Festival and the city's upcoming 125-year celebration. The release also lists 2026 stewardship/event support: Easter Jeep Safari, Jeep Beach, Toledo Jeep Fest, Smoky Mountain Jeep Invasion, Rebelle Rally, and Rubicon Trail restoration/access initiatives.