LEPAS Set to Enter the Middle East with Its Vision of Elegant Mobility

DUBAI, UNITED ARAB EMIRATES AND WUHU, CHINA — LEPAS, Chery Auto's premium new energy vehicle brand, will enter the Middle East in November, with its full NEV lineup making its first collective appearance in the Gulf. The LEPAS L8 PHEV will launch in stages in the United Arab Emirates, Kuwait, Qatar and other markets, alongside designs and collaborative initiatives tailored to local customers.

The brand calls 2026 its Year of Elegant Delivery. Preorders for the LEPAS L8 have begun in several European countries, while L6 and L4 deliveries continue in Southeast Asia and other regions. LEPAS says its Middle East entry builds on Chery Auto's established presence in the region and will be shaped around its three pillars of Leopard Aesthetics, Elegant Technology and Exquisite Space, including collaborations with local designers and lifestyle brands. (summary body)