Holley Performance Brands and Amotiv Form Strategic Collaboration to Expand Brand Reach Across North America, Australia and New Zealand

NASHVILLE, TENN. — Holley Performance Brands (NYSE: HLLY), home to a portfolio of iconic automotive brands serving enthusiasts across the high-performance aftermarket, and Amotiv Limited (ASX: AOV), which owns a portfolio of companies specializing in the automotive aftermarket and accessories sector, today announced a strategic collaboration designed to expand the reach of each company's brands across North America, Australia and New Zealand. The collaboration pairs Holley's iconic enthusiast brands and established North American customer channels with Amotiv's portfolio of automotive aftermarket brands and its product and technical capabilities.

As a first step, the companies plan to introduce Flowmaster Engineered by Ryco Performance Oil Filters, a line of high-performance oil filters for North America using Ryco's race-inspired, award-winning SynTec technology. The line is branded under Flowmaster, one of the most recognized names in performance, and engineered by Ryco, Amotiv's filtration technology brand, which is market-leading in Australia. It marks Flowmaster's entry into filtration, giving the brand a new reason to stay part of every enthusiast's build.

"Over the past year, we've built a strong working relationship with Amotiv's leadership team and developed real respect for the engineering depth and operational discipline across their business," said Matthew Stevenson, President and Chief Executive Officer of Holley Performance Brands. "We share a commitment to the enthusiasts who rely on our brands, and we're excited to build on that foundation as we grow together."

Following the initial filter line, the companies are evaluating additional opportunities for 2027 and beyond, including expanding sales and distribution of Amotiv's DBA brake and XClutch products through Holley's North American channels, Amotiv-led sales and distribution of select Holley Performance Brands products in Australia and New Zealand, and collaboration across warehousing, distribution, technical resources, supply chain and sourcing. These opportunities remain subject to further evaluation and applicable approvals.

Holley and Amotiv expect to share further details on the collaboration at a joint press conference at the 2026 SEMA Show in Las Vegas on Tuesday, November 3 at 12:00pm at Holley's booth in the Central Hall of the Las Vegas Convention Center.