Aftermarket Automotive Press Releases
The latest product launches, company news and announcements from the aftermarket: wheels, tires, suspension, performance, off-road, lighting and more.
Latest releases
AutoTuner One Gives Tuners A Streamlined Approach to Deliver Tunes Remotely
The AutoTuner One OBD-II dongle and MyFlasher app let tuning shops deliver ECU calibrations to customers anywhere, with no shop visit required.
Lucas Oil unveils enhanced Fuel Treatment line
Upgraded formulas designed to deliver superior performance for the latest engine technologies.
RUF and Motul announce new Heritage Motor Oil for Classic air-cooled engines
A dedicated co-branded RUF x Motul product for owners and enthusiasts of air-cooled classics from the 1950s to the 1970s, debuting at the 2026 Goodwood Revival
Customize Trail Lights With the New Wolfbox NomadPixel 5, the World's First Programmable Off-Road Pixel Lighting System
The 17,700-lumen lighting system combines long-range trail illumination with app-controlled pixel text, graphics and animations
Firestone Upgrades a Bestseller with the New Destination LE4 Tire
The Destination LE4 is the next generation of Firestone's best-selling tire.
TERREPOWER Launches Ontility EV Battery Lifecycle Solutions Across Europe and North America
TERREPOWER, the world's largest sustainable manufacturer by volume, today announced the launch of EV batteries under its Ontility brand, which is dedicated to EV battery lifecycle solutions…
NEW | Ridetech F-150 4-Link (15-26)
Listen up, F-150 enthusiasts! Ridetech just released its all-new 4-Link system for the 2015–2026 Ford F-150. Engineered for serious performance, it delivers improved traction, articulation,…
HARLEY-DAVIDSON JOINS POWERSPORTS SECTION AT 2026 SEMA SHOW
Momentum for this year's event continues to build as the legendary motorcycle manufacturer becomes the latest exhibitor to join the expanded Powersports, SxS & Lifestyle section
Lucas Oil Motor Oil Extender supports engine protection
Premium, synthetic engine oil treatment helps drivers extend oil life, maximize the value of every oil change and protect critical engine components
Factory-Grain Sun Visor Pads for 1973-1979 Ford F-Series Trucks and 1978-1979 Bronco
New from AMD: Factory-Grain Sun Visor Pads for 1973-1979 Ford F-Series Trucks and 1978-1979 Bronco
Axalta Unveils Redefined as its 2027 Global Automotive Color of the Year
Deep ruby-red finish brings a new perspective to automotive color with a sophisticated, jewel-like character
EBC Brakes Set to Launch New Super Ceramic Brake Pad
EBC Brakes is set to launch its new Super Ceramic brake pad range at this year's SEMA Show in Las Vegas (November 3–6) at the EBC Booth #23353. Unlike market alternatives that use partial c…
KUMHO TIRE U.S.A. DEBUTS CRUGEN GT PRO TOURING TIRE BUILT FOR TODAY'S CROSSOVERS AND SUVS
New all-season tire delivers premium comfort, confident handling, and up to a 75,000-mile treadwear warranty for today's crossover and SUV drivers
Dr. Beasley's Launches Wheel Detailer and Matte Wheel Detailer for Between-Wash Wheel Care
New maintenance sprays remove light brake dust and road grime while adding hydrophobic protection to gloss and matte wheels
Hot Shot’s Secret™ Introduces Next Generation Diesel Exhaust Fluid - Ultra Premium DEF™
Cleans and prevents crystal buildup, restores performance, clears fault codes
What to Expect From PRP at the 2026 Sand Sports Super Show
PRP Seats used the 2026 Sand Sports Super Show in Costa Mesa (September 18–20) to debut one of its largest new-product lineups to date. Headlining the launch is the all-new NXT Suspension S…
Alliant Power Expands Fuel System Testing Solutions Through New Partnership with Carbon Zapp
Expanded test bench and diagnostic capabilities for fuel system service providers across North America
Schneider Electric unveils Schneider Charge: A smart, simple residential EV charger built for today's home energy needs
Schneider Charge automatically adjusts EV charging based on home energy use, helping homeowners add Level 2 charging at lower cost and with less complexity while simplifying installation fo…
Midland Unveils its First-Ever Wireless Bluetooth®-Enabled Microphone for Cable-Free MicroMobile® GMRS Communication
MXT295 PRO Adds Intercom Capability, IP67 Durability, and Expanded Connectivity to Support Off-Roaders, Overlanders, SXS Riders, and Farmers